Ten questions worth asking in a market entry meeting
Early conversations wander toward vision. The useful ones end with a smaller map. These questions keep the hour attached to a decision.
About the student #
Who is the student, in which city, and what do they already trust? If the room cannot name a cohort, you are still at the level of a region, not a plan.
About the partner #
What are they allowed to do, and what have they done for a similar offer? A partner without a comparable student is a hypothesis.
About the institution #
What will you not change: price, entry standard, or brand claim? Knowing the fixed points makes the local design faster.